Michelle Casale

Boca Raton, FL United States


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““I am a Product Design and Usability Manager and a User Experience expert, who creates best solutions collaborating with IT, Product Management, Executive Team, Users and Clients and improving profit margins designing and developing cost effective solutions for global corporations. I led teams who designed and developed various B2B and B2C applications to help financial, healthcare and retail clients’ customers/end-users complete complex tasks which are fully compliant with HIPPA and PCI. I worked directly with product strategy to provide the next generation of solutions including mobile applications that will improve operating efficiencies, enhance productivity and increase revenue opportunities.” ”

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Michelle's Short Bio

I am currently seeking a new opportunity at a growing company where I can grow my skills and add value.

Michelle's Resume


Product Design and Usability Manager with substantial experience in marketing, design and development of global enterprise web solutions leading teams through all phases of product lifecycle within start-ups and global Fortune 500 companies. Consistently generates revenue and cost savings by designing best solutions and collaborating with users, product managers, clients and IT to obtain the most business value. Manages multiple projects focusing on marketing, design and usability standardization to promote practice quality, proficiency and efficiency. Subject Matter Expert and Trusted Advisor who brings genuine passion and a determination to help the end-user and customer's business succeed.


Fidelity National Information Services, Sunrise, Florida 2007 – 2013
Product Design and Usability Manager (Retail Division)
Division’s functional unit leader and hands on manager of team responsible for user interface design and presentation layer development. Designed processes and requirements to integrate usability current and best practices within products, cross-functional collaborative teams and Agile and Spiral methodologies. Worked with multiple stakeholders (users, executive team, IT, product department and 3rd party vendors) to ensure best solution for global Financial Services, Insurance and Healthcare clients.
 Envisioned and pioneered ‘One-Source’ responsive, adaptive web and hybrid application strategy for division and corporate governance adoption supporting all end-user devices (iOS-Android-Windows, desktop-tablet-phone etc.) generating millions in revenue and savings in development and on-going maintenance costs.
 Persuaded executive management to sponsor a separate project for usability enhancements to improve mobile optimized solution of desktop consumer facing, configurable, brand-able and editable site guiding effort through to implementation.
 Researched and discovered user interface solutions satisfying user and client’s needs saving development costs including; a better and 75% cheaper mobile WAP solution for government subsidized mobile users and efficiency improvements for an internal and external call center application at $1+ million in savings and a custom content management system for client enablement.
 Led effort and team in design and developing an extranet single sign on portal (13+ e-commerce, fulfillment and user/card/cardholder management applications) rollout to 600+ legacy users and migration of 100+ mm cards for a global Fortune 100 company. Design and development was leveraged on base platform.
 Solution with and guide team to estimate project timelines, perform user studies, capture user requirements and translate business and functional requirements into wireframes and HTML/CSS/JavaScript prototypes.

World Avenue, Boca Raton, Florida 2006 – 2007
User Interface Manager (Incentive Marketing)
Managed team for presentation layer development for incentive marketing landing pages, new products and product enhancements.
 Led A/B testing initiative comparing 30 landing page marketing strategies, analyzing the results, measuring effectiveness by 80/20 principle, click-through ratios, cost, volume and profit margins identifying best design.
 Defined user-interface guidelines for front end design and development.
 Authored Functional Specifications and Statement of Work for 3rd party outsourcing.

Visionamics, Boca Raton, Florida 2005 – 2006
Application Developer (Email Marketing)
Created and developed interfaces for websites and proprietary mass email marketing campaign management application working with PHP and Shell Scripting code.
 Managed design and mailing of email marketing for demographic and geographic targeting.

City of Sunrise, Sunrise, Florida 2003 – 2005
Researched, conceptualized, designed, developed, marketed and maintained sunrisefl.gov.
 Designed and developed enhancements to Content Management System in JSP.

DIGICast New Media Group, Fort Lauderdale, Florida 1999 – 2003
Senior Web Designer
Created designs and developed new websites, mini-sites, banners, print ads and logos.
 Worked with international employees and a global Fortune 100 company.

Prior to 1999: Worked as Web Designer, Production Assistant and Office Manager.


Florida International University, 2012, MBA (Executive), Finance Specialization
The Art Institute of Fort Lauderdale, 1997, Graphic and Desktop Design
Oswego State University, 1993, Bachelor of Arts, Art Humanities and Communications


International Module at School of Economics & Business Chongqing University, 2012, China
Human Factors International Certificate, 2012, Designing Applications & Websites for Mobile
International Module at Alma Graduate School University of Bologna, 2011, Italy
Achieve Global Certificate, 2007, Managing the Performance of Others
54th Annual All Florida Juried Exhibition, 2005, Juried Artist, Boca Museum of Art
Juried Art Exhibition, 2004, Juror, City of Sunrise
National Association of County Information Officers 2004 Award of Excellence (Website Award)
APEX® 2004 Award of Excellence (Website Award)


Management: Project and Product, GUI Designers and Developers, Onshore and Offshore
Product Design and Usability Competencies: Market and Competitive Analysis, B2B, B2C, Internationalization, Localization, Requirements, Functional Specifications, Personas, Heuristics, Card Sorts, Usability Testing, Interviews, Cognitive Walk-throughs, Surveys, Low/High Fidelity wireframes, Prototypes, HTML, CSS, JavaScript, jQuery
Methodologies and Principles: Human Factors User Centered Design, Spiral, Agile
Software: PowerPoint, Visio, Photoshop, Illustrator, Dreamweaver, Excel, Camtasia
Project Management Time and Tracking: SharePoint, Team Foundation Server, JIRA
Testing: Cross-browser and device, Ripple Device Emulator, Keynote MITE

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